Central America presents its new product for European travelers: Mayan Caribbean23 January 2017
Guatemala and Honduras presented at FITUR “Mayan Caribbean” a new tourism product that seeks to demonstrate the feasibility of promoting a sustainable development model in protected areas.
The seven countries of the region that are grouped in CATA, offer a great variety of sun and beach tourism.
Within FITUR, the international tourism trade fair held in Madrid from January 18th through the 22nd, the Central American tourism promotion agency (CATA), together with the Worldwide Fund for Nature (WWF), the Guatemalan Institute of Tourism (INGUAT) and the Honduran Institute of Tourism (IHT), joined forces to present the multi-destination initiative “Mayan Caribbean” as a new tourist product.
The event, where Ministers and maximum authorities of tourism of the 7 Central American countries – Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama- attended, highlighted a tourism initiative that seeks to demonstrate the feasibility of promoting a sustainable development model in protected areas, in harmony with the host communities as direct beneficiaries of the tourist activity thus contributing to improve their quality of life and sustainable management of the place’s natural and cultural heritage.